Quality Control

Quality control is essential when collecting data. table 11.2 in our textbook describes various methods of quality controls that we need to be aware  of in order to be able to minimize the potential of errors. the book mentions 4 different types which are intentional fieldworker errors, unintentional fieldworker errors, intentional respondent errors and unintentional…

Semester Research Project

This semester our class is doing a marketing research project on our college, West Virginia Wesleyan. For the project we have to identify a problem, or problems that the college may be facing and determine strategy recommendations that could help them improve in that area. To do this project we were all placed into teams…

OkCupid Ethics

OkCupid is a free online dating, friendship and networking website that has been around since 2004. The website works by asking users multiple choice questions to pair users together in the form of percentages. In 2014 the site received criticism for admitting that they have conducted experiments on their users without the knowledge or consent…

Final Project Review

My group was tasked with helping Elkins Auto, a car dealership located in Elkins, WV improve their business. The representatives we met with, Jeremiah Wentz and Jordan , mentioned to us they wanted to stray from norm and break away from the negative stereotypes that go hand-in-hand with car salesmen. They wanted to increase their…

Ad Overload

According to studies, people are exposed to up to 10,000 ads per day compared to the estimated amount in the 1970’s of 1,600.  today, the number of ads seen per day is still growing due to the rise in various media platforms and channels to get their ads out.  Also with all of these various channels,…

NFL Ratings Affecting Advertising?

Recently, NFL ratings have dropped as well as game attendance.The NFL seems to be affecting the ratings of other advertising on various networks. Networks like ABC and CBS air NFL games, but because of presidential election, concussion concerns, boring games, loss of star players, people aren’t tuning into as many games. This leads to a…

InnerAction Media

Michael Arbogast from the ad agency InnerAction Media came to speak to our class and gave a lot of insight on how a real agency works. It was really interesting to see how things that I have learned in the classroom actually apply to the day to day operations of his work. He also taught…