Final Project Review

My group was tasked with helping Elkins Auto, a car dealership located in Elkins, WV improve their business. The representatives we met with, Jeremiah Wentz and Jordan , mentioned to us they wanted to stray from norm and break away from the negative stereotypes that go hand-in-hand with car salesmen. They wanted to increase their…

Ad Overload

According to studies, people are exposed to up to 10,000 ads per day compared to the estimated amount in the 1970’s of 1,600.  today, the number of ads seen per day is still growing due to the rise in various media platforms and channels to get their ads out.  Also with all of these various channels,…

NFL Ratings Affecting Advertising?

Recently, NFL ratings have dropped as well as game attendance.The NFL seems to be affecting the ratings of other advertising on various networks. Networks like ABC and CBS air NFL games, but because of presidential election, concussion concerns, boring games, loss of star players, people aren’t tuning into as many games. This leads to a…

InnerAction Media

Michael Arbogast from the ad agency InnerAction Media came to speak to our class and gave a lot of insight on how a real agency works. It was really interesting to see how things that I have learned in the classroom actually apply to the day to day operations of his work. He also taught…